Being an Inclusion-First Brand with Lauren Tucker
b"Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. We discussed talent (it's not a pipeline problem), creativity (diversity helps), Walmart's Juneteenth ice cream blunder, and more this week on the On Brand podcast.\\n\\nAbout Lauren Tucker\\nDr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy that challenges the cultural homogeneity in the advertising and marketing communications industry by designing inclusion solutions that foster greater creativity, innovation, and growth. Frustrated with the lack of progress on diversity, equity, and inclusion in the advertising and marcom industries, Tucker left her position as the Chief Strategy Officer at Merge, one of the nation\\u2019s largest independent agencies, to promote a different approach to increasing diversity in an industry that is still more than 80 percent white.\\n\\nOn Brand Is Sponsored by Superside\\nSuperside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.\\n\\xa0\\nEpisode Highlights\\nThe work of changing an industry. After years in the agency business, Lauren realized that to bring about real change she had to step outside of the business itself. \\u201cYou can't be a prophet in your own land.\\u201d\\n\\u201cAdvertising of all creative industries is the most conservative,\\u201d notes Lauren. \\u201cThat's because it's most directly tied to business. The power exists with the clients.\\u201d\\nBadvertising! I have a new favorite term! \\u201cThere's a lot of badvertising out there today,\\u201d Lauren warns, shaking her head at transactional diversity efforts. Speaking of which ...\\nWalmart's Juneteenth ice cream. Lauren walked us through this recent example of \\u201cdiversity theatre.\\u201d While Walmart's ice cream (which they've since removed and apologized for) is transactional diversity\\u2014\\u201cdiversity before inclusion\\u201d\\u2014Lauren also highlighted Target's transformational work elevating local business owners of color and helping them connect with their sales channels.\\nWhat brand has made Lauren smile recently? While Lauren's breakdown of Walmart and Target's Juneteenth activities prompted both bad and good smiles respectively, she also noted the work that Alta has done in the beauty industry in raising the voices of female entrepreneurs.\\nTo learn more, check out the Do What Matters website, specifically their continually updated Resources.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"