Being a Brand Editor with Gaggles Rob Yoegel
\u201cThere\u2019s no one size fits all in marketing today. It\u2019s like football, though. Everyone is trying to move the ball down the field.\u201d In a career that has taken him from commercial publishing to financial services B2B and now educational technology,\xa0Rob Yoegel\xa0has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle\u2019s VP of Marketing shares why we should all think of ourselves as brand editors.\nAbout Rob Yoegel\nRob Yoegel is a marketing leader, Internet pro, content strategist, corporate storyteller, and brand editor. He\u2019s Vice President of Marketing at Gaggle, where he leads all marketing initiatives for the K-12-focused learning management system and its subsidiary, Authority, promoting a consistent brand message, engagement, sales, customer retention and positive customer behavior.\nA creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator, and marketer who embraces and enjoys new technology, Rob developed an award-winning content marketing program, and spent more than a decade building successful content, sales and marketing initiatives for a business-to-business and consumer enthusiast publishing company.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nSave $100 by using\xa0promo code ONBRAND\xa0when you register for the\xa0Social Brand Forum.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices