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b'\\u201cBrands are being distracted by drones, 3D printing, and big data.\\u201d This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn\\u2019t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire\\xa0Mitch Joel\\xa0of Twist Image.\\nAbout Mitch Joel\\nMitch Joel is President of Twist Image \\u2013 one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the \\u201cRock Star of Digital Marketing\\u201d and called him, \\u201cone of North America\\u2019s leading digital visionaries.\\u201d Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.\\nMitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil.\\nMitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book,\\xa0Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book,\\xa0CTRL ALT Delete, was released in May 2013.\\nA Few Final Reminders\\nA big thanks to a mentor of this podcast with a new resource that you should know more about.\\xa0Jay Baer\\xa0of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he\\u2019s now created a new online resource indexing all of the great marketing podcasts out there \\u2014 it\\u2019s called Marketing Podcasts and you can find it at\\xa0MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about\\xa0Twitter Brand Basics,\\xa0Digital Strategy Boot Camp, and the industry leading\\xa0Social Brand Forum\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'