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b"This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to writing six other books, his journey has taken him from being an agency leader to the White House to cable news punditry to finding the silver linings in a pandemic. We discussed all of this on our 400th episode of On Brand.\\n\\nAbout Eric Yaverbaum\\nEric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 40 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino\\u2019s, Beachbody, H&M, and fitness guru Jack LaLanne.\\nEric is also a bestselling author who literally wrote the book on public relations \\u2013 the industry-standard bestseller Public Relations for Dummies\\u2014as well as six other titles, including Leadership Secrets of the World\\u2019s Most Successful CEOs (with over a million copies sold). He will be recounting his lifelong ability to look towards the bright side for his upcoming book The Audacity of Silver Linings, set to release in 2022. He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.\\n\\xa0\\nEpisode Highlights\\n\\u201cIn a previous life, I was a crisis guy.\\u201d Crisis communication took Eric from the agency world to working with C-suite executives. \\u201cYou can apply these lessons anywhere. In war, 9/11, the White House \\u2026\\u201d\\nOh yeah. Eric also worked in the White House. What began as a stint on the Bush-Obama transition team led to meetings in the Oval Office. \\u201cYou\\u2019re sitting there and thinking, where do I go from here?\\u201d\\nFollowing leaders. \\u201cThe buck doesn\\u2019t stop at the leader's desk\\u2014it starts there. You should be the dumbest person in the room. You should want to surround yourselves with smart people.\\u201d This was one of the many lessons Eric learned working on his book Leadership Secrets of the World\\u2019s Most Successful CEOs.\\nSilver linings\\u2014even while grappling with COVID. Eric\\u2019s latest project came from the positivity he worked to cultivate while grappling with a severe case of COVID-19. \\u201cI decided to take hope on as a client and it worked.\\u201d\\nWhat brand has made Eric smile recently?\\xa0Steinberg Sports. \\u201cHe\\u2019s the real-life Jerry Maguire. He inspires me.\\u201d\\nTo learn more, go to \\u2026 Google! When I asked Eric where to send folks to learn more he simply said, \\u201cToo many places\\u2014it\\u2019s a good problem to have.\\u201d Start by learning more about Public Relations for Dummies.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"