b'\\u201cWe are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I\\u2019m not buying it.\\u201d\\nSeth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the \\u201cconnection economy.\\u201d And even as we\\u2019re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He\\u2019s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, \\u201cAkimbo,\\u201d and a new book coming out, \\u201cThis Is Marketing: You Can\\u2019t Be Seen Until You Learn to See.\\u201d\\nSeth Godin writes the wildly popular daily, Seth\\u2019s Blog. He\\u2019s the author of many best-selling books, online and in print, including \\u201cPurple Cow,\\u201d \\u201cThe Dip,\\u201d and \\u201cLinchpin.\\u201d In 2018 he was inducted into the Marketing Hall of Fame.'