Jonathan Greenblatt The Business of Doing Good
The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy \u2014 a merger between making a profit and doing good. We explore his way of seeing the world and his economics of \u201cethical brand architecture\u201d and \u201cfiercely pragmatic idealism.\u201d