Together We Are A Force: Tom Adams and Ashley Korenblatt
In 2016, we conducted an extensive series of interviews and surveys to find out how OIA\u2014the outdoor industry\u2019s membership trade association\u2014can best support outdoor companies.\xa0What we learned is that our members see us as a convener\u2014the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already\xa0working to move the needle on those issues within their respective companies.\xa0
Tom Adams, as the director of the Utah Office of Recreation, and Ashley Korenblatt, as the CEO of Western Spirit Cycling, are both undeniably vested in the success and promotion of the outdoors as an economic\u2014and fun\u2014driver in Utah. Listen in to their behind-the-scenes conversation about why they got into the industry and the importance of protecting the outdoors.
Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit\xa0outdoorindustry.org/outdoorist\xa0to subscribe to our weekly newsletter and our Audio Outdoorist podcast.