Together We Are A Force: Peter Metcalf and Casey Sheahan
In 2016, we conducted an extensive series of interviews and surveys to find out how OIA\u2014the outdoor industry\u2019s membership trade association\u2014can best support outdoor companies.\xa0What we learned is that our members see us as a convener\u2014the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already\xa0working to move the needle on those issues within their respective companies.\xa0 \xa0 Ever wonder how CEOs of big outdoor brands started their careers in the outdoor industry? We talked to Casey Sheahan of Keen and Peter Metcalf, formerly of Black Diamond, to find out. Turns out in this line of work, leadership is about more than business savvy and work ethic. Peter and Casey are utterly respectful and personally dependent upon public lands. They infuse that sentiment into every business decision they make. If you want to know authenticity in the outdoor industry, you need to know Sheahan and Metcalf. \xa0 Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit\xa0outdoorindustry.org/outdoorist\xa0to subscribe to our weekly newsletter and our Audio Outdoorist podcast. \xa0