Together We Are A Force: Gordon Seabury, Nicole Bassett, and Jeff Denby
In 2016, we conducted an extensive series of interviews and surveys to find out how OIA\u2014the outdoor industry\u2019s membership trade association\u2014can best support outdoor companies.\xa0What we learned is that our members see us as a convener\u2014the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already\xa0working to move the needle on those issues within their respective companies.\xa0 \xa0 The Renewal Workshop may be a newcomer to the outdoor industry, but its founders\u2014Nicole Bassett and Jeff Denby\u2014are mainstays in sustainable apparel manufacturing. Toad&Co, headed up by Gordon Seabury, is one of the first outdoor companies to sign on as a brand partner with Renewal Workshop to make sure that their damaged, used or excess product doesn\u2019t end up in a landfill. Hear about their collaboration to positively influence the end-of-life cycle of outdoor apparel. Gordon, Nicole, and Jeff demonstrate that\xa0that\xa0through collaboration, our industry as a whole can do more so much more than a single company or individual can do alone.\xa0That is the concept behind our new campaign and our strategic vision: Together We Are A Force. \xa0 Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit\xa0outdoorindustry.org/outdoorist\xa0to subscribe to our weekly newsletter and our Audio Outdoorist podcast. \xa0