Made in America: Kletterwerks
In this episode, we chat with Alex Kutches, the vice president of sales and marketing at\xa0Mystery Ranch and Kletterwerks, about the\xa0challenges\xa0and rewards of producing gear in the U.S. Kutches discusses the impacts of the TPP on domestic gear manufacturers and how his\xa0brands have navigated the\xa0Berry Amendment. As a heritage brand with strong ties to the U.S. military and strong consumer appeal in \xa0high-fashion channels, Kletterwerks has\xa0established its reputation as a premium brand.
In 2012, the Gleason family (owners of Mystery Ranch and formally Dana Designs)\xa0re-launched Kletterwerks, a company that was originally started in 1975 by\xa0Dana Gleason. Today's line of Kletterwerks packs reflects\xa0the style of those built 40 years ago.