Ep. 044: Legal Quickie: 5 Things You Need to Know Before You Use Customer Testimonials in Your Marketing
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When you get a glowing review from a customer, don\\u2019t you just want to shout it from the rooftops? Of course you do! As a business owner, you may want to use such reviews and testimonials to help promote and market your products and services.
It\\u2019s no wonder that you\\u2019d want to use these testimonials in your marketing. According to one survey:
\\u201c[Online customer] reviews are very impactful. The vast majority of participants who have seen reviews claimed that that information did impact their buying decisions. This was true of both positive reviews (90%) as well as negative reviews (86%).\\u201d
Well - surprise, surprise - there are rules about the right way to use testimonials in your marketing. And in this episode of Office Talk, I\\u2019m breaking down what you need to know before you do!
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To learn more and get the show notes, visit: www.annettestepanian.com/officetalk
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Disclaimer:
This content is for your educational and informational purposes only and should not take the place of hiring an attorney. It does not create an Attorney-Client relationship between you and Annette Stepanian. \\xa0Neither receipt of information presented \\xa0nor any email or other electronic communication submitted or received will create an attorney-client relationship with Annette Stepanian. Any information that you provide by reason of your use of this content is not privileged or confidential. \\xa0The law varies from state to state and based on the individual facts. Therefore, the information in this presentation may not work for your specific situation.
If you have specific legal questions, you should seek the advice of an attorney authorized to practice law in your local state or jurisdiction.
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