Arri Bagah: SMS Marketing and Optimism About the Future of DTC | Office Hours Ep. 9
On this episode of “Office Hours,” host Richie Mashiko talks with Arri Bagah, who is the Founder and Managing Partner at Conversmart, an agency that helps DTC brands generate 7 figures in monthly revenue using SMS marketing. Arri is also the Founder & CEO of DTC Day, which is the largest DTC conference in North America that features some of the top founders, CEOs, managers and investors at DTC brands. Arri is one of the most interesting people I follow in the DTC twitterverse, so I was really excited to record this episode. We talked about SMS marketing for DTC brands, why he’s optimistic about the future of DTC, and how DTC brands will win in the long run.