Andrew Faris: Building A Modern Holding Company of Digitally Native Brands | Office Hours Ep. 4
On this episode of Office Hours, host Richie Mashiko chats with Andrew Faris, the CEO of 4x400, a modern holding company building a collection of digitally native brands. 4x400 is a part of the larger Common Thread Collective ecosystem. CTC is one of the most prolific digital sales agencies in the ecommerce space. Prior to becoming CEO of 4x400, Andrew was the VP of Growth at CTC and customer acquisition supervisor at QALO. Andrew and Richie talk about what Andrew has learned from working on the brand side as opposed to the client services side, how he and his team are going about building brands at 4x400, content and commerce, and baseball and how being a sports data nerd can help with DTC.