144 - Digital Transformationfrom Helvetica to Now.
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Today on Obsessed Show, we're chatting with Brett Zucker.
::::: This episode is brought to you by Yellow Images. :::::
Brett Zucker, CMO of Monotype shares how brands can best champion creativity to navigate and succeed during and coming out of a crisis. Specializing in design, tech and expertise, Monotype has helped strategize branding for Southwest Airlines, Alibaba, Google, Dominos and many others.
\\u2022 How a creative identity will better equip brands for the shift from shareholder value to social value
\\u2022 Why investing in branding and advertising is needed now\\u2014especially for those brands deemed outside of \\u201cessential goods\\u201d categories like auto and beauty\\xa0
\\u2022 The power of design and visual communication in authentically building brand trust as we look at what comes next