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Matty Lansdown is a scientist, Nutritionist and an Emotional Eating and Self Sabotage coach that specialises in weight loss and self confidence for women and busy mother\\u2019s. Matty runs an online group program, has a successful podcast \\u2018How to NOT get sick and die\\u2019 with an impressively large audience and is an absolute inspiration in the emotional eating space.

In this episode, Matty shares:

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• His unconventional entry into the health industry.
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• The exposure he had to natural medicine growing up, including his mum healing his childhood eczema naturally.
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• Studying forensic science at university.
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• Working for a company in nutritional epigenetics, focusing on hyper personalised nutrition.\\xa0
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• Being part of a cancer research team for a hospital in Melbourne.
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• Living a double life by working in western cancer treatment but researching natural and holistic cancer treatments in his spare time.
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• Doing a lot of his learning reading articles on pubmed.
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• Leaving the cancer business and moving into the nutrition world.
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• His passion for behaviour change, mindset and supporting people with emotional eating.
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• Growing a large following through the success of his podcast \\u2018How Not to get Sick and Die\\u2019.
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• His journey starting the podcast and releasing an episode every week for the past 4 years.
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• Getting burnout from trying to be on all of the different platforms.
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• How his love for public speaking led to his mentor suggesting he start a podcast.
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• Hitting 150,000 monthly listeners after releasing 100 episodes.
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• The networking and opportunities that come from having a podcast.
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• How to get out of the mindset of comparison, competition and scarcity.
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• Mirroring your consumer behaviour with the kind of consumer behaviour that you want to attract.
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• The importance of walking our talk and being the example for the people we work with.
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• The reality of starting a business and the challenges that can come with it.
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• Being a student for life and keeping yourself open to the lessons.
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• His transition from full time work to going full time in his business quicker than he planned.
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• Why marketing and messaging is one of the most important things that we can learn to do.
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• The mindset shifts involved in growing a successful business.
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• Putting the input in to get the output.
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• Developing systems and outsourcing things in your business.
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• Keeping business seperate from personal life & personal space.
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• Mapping out a highly profitable business structure.
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• Staying in your own lane and not getting swept up with what other people are doing.
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• The importance of focusing and doing the one thing until it works.
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• Succeeding in business without having or using social media.
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• Learning that consistency is more important than frequency.
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• And so much more!
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Matty\\u2019s book recommendation was \\u2018Story Brand\\u2019 by Donald Miller.

Learn more about Matty via his website https://mattylansdown.com/ or listen to his podcast \\u2018How to NOT get sick and die\\u2019 via apple podcasts (https://itunes.apple.com/au/podcast/how-to-not-get-sick-and-die/id1450212088) or spotify (https://open.spotify.com/show/2FTMqWqzD89wyFMHUudbX9).

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