Marc Moschetto, Kickmotor and Jason Averbook
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Marc Moschetto grew up in the shadow of Apollo, a nerd to the nth degree for science and space travel. A kick motor is an engine on a spacecraft used to fire a higher level of orbit. His agency, Kickmotor, helps companies get to their next level of funding, next level of growth, achieve a level of scalability, or simply find their evolving story and and decide how they\'re going to tell it. Since we\\u2019re talking to one of the best storytellers we know, Jason Averbook wants to know how organizations can parlay best practices from marketing to serve and support the new distributed workforce. How do we leverage things we\\u2019ve learned in digital marketing and engagement, like knowing whether your message is resonating even when you can\\u2019t sit around the table with your audience (workforce)? HR has always had a lot to learn from marketing communications, and Marc breaks it down. How are you going to tell your story? Know your market. Have the right content strategy. And educate people so they can do their own research and come to their own conclusions. Take a listen to one of our favorite podcast guests yet.
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