Employer Branding: Why does it only matter in a candidate-driven market?
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James Ellis is a world-renowned expert on employer brand on a mission to create 1 million employer brand thinkers! It would take a former digital marketer and inbound audience expert to understand how brands can better connect to talent; this is why James does a brilliant job connecting digital marketing to talent marketing.
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\\nJess Von Bank and I had a TON of questions for James. We asked him questions like:
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\\n- Why does employer branding only matter in a candidate-driven market?
\\n-How can we keep marketing to talent once they\\u2019re hired?
\\n-It\\u2019s Black History Month, soon to be Women\\u2019s History Month, then Mental Health, Autism Awareness, Pride. How can brands and employers authentically align corporate values to social values without looking like they\\u2019re just following the social media calendar?
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\\n...And why are we still calling all of this employer branding? The brand is the brand is the brand \\u2014 doesn\\u2019t really matter if I\\u2019m a job seeker, an employee, part of your supply chain, an alumni, or a customer \\u2014 does it?
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\\nThere was so much to unpack in one of the most chaotic (JVB would say disrespectful) candidate markets we\\u2019ve seen in a while.