It's called the music BUSINESS, which means that if you are a singer, songwriter, recording artist, musician, entertainer of any kind, there IS an element of sales involved in what you're doing. On this episode, sales trainers Rick and Nancy Monsipapa give tips for selling your music, getting bookings, finding sponsors or endorsement deals, branding yourself -- essentially, better positioning yourself to get more opportunities. The two of them have a combined 40-plus years of sales experience, and put an emphasis on working with entrepreneurs. They co-wrote a book called "Nail The Sale" and host a weekly podcast by the same name. As sales trainers, they work with individuals one-on-one or in group settings with companies to improve sales efforts.