P304 - Focus on the problem and the outcome, not the category, Sarika Garg, Tradeshift
Sarika Garg shares her experiences with Notion on building a dominant industry player, disrupting the procure to pay category.\n\nHighlights:\n- Why tech companies must connect their vision with immediate impact\n- The role of value ladders \n- The importance of selling and delivering on outcomes\n- A big fan of Geffrey Moore, Sarika shares her experience of shaping their strategy with his thinking and The Chasm Group