P207 - Pricing: please dont set it and forget it, with Lilly Bacher, ProfitWell
Lilly Bacher is Global Head of Pricing at ProfitWell and works with tech founders and product teams around the world to conceptualise, effectuate, and realise pricing strategies with new products, legacy products, perpetual to SaaS, and so on.\nKey points: \n- Please talk to your customers and understand, at a granular level, their willingness to pay.\n- Don\u2019t overlook the impact that pricing has on monetisation \u2013 more so even than just selling to new customers.\n- Don\u2019t just set and forget. C, commit to an ongoing strategy to optimise your pricing.\n\nLearn much more: https://notion.vc/resources/pricing-please-dont-set-it-and-forget-it/