Tips For Growing Your Podcast Listener Base - Day 13 - 31 Day Podcast Challenge
You’ve come up with a fantastic podcast idea and you need some tips to get heard. Or maybe you’ve already gained a good core of listeners, but you feel the time has come to expand the podcast’s reach. This is Day 13 of my 31 Day Podcast Challenge. Your efforts into growing your podcast audience is something you should do on a regular basis. Dedicate just as much time and passion as you do when crafting and recording each podcast episode of yours. But how do you do it? Here are some handy tips to increase your podcast listeners. Focus on the launchA good launch is crucial if you want to gain engaged listeners Launching goes beyond reaching as many people as possible: it’s about reaching as many people as possible to find your topic relevant. That’s why relying on a previously built audience can help a lot. Think about running an official countdown on your digital channels in order to attract some of the right people before you actually launch. Make your podcast launch day a digital event, be it a Facebook live, LinkedIn live, an Instagram story – get creative! If you’ve already launched, that doesn’t mean you can’t create some event in order to get more engagement from your audience. This will turn into more shares, and eventually new podcast listeners from your listeners’ circles. EmailEmail is fundamental because it’s where closer connections happen. If people allow access to their email, they’re also open to your podcast. It’s ideal that you start building your email list before your podcast launches: that way you can let your contacts know you’re live. The best way to keep on collecting contacts throughout the podcast is to build an opt-in landing page. It’s a web page that explains to your current and potential podcast listeners why they should receive your news in their inbox, followed by the chance to sign up for them. Mailchimp, Mailerlite or https://www.getrevue.co/profile/c270m (Revue) are great tools for no-fuss list building. It is vital that people give their consent, because you’ll know they are actually interested, and for purely legal reasons – you can’t spam people. Give a brief and enticing summary of each episode and a preview of the upcoming one. While it’s quicker to go with an email template, try your best to customize your email to the receiving end. Make sure you include the opportunity to share the email with friends to get new, engaged listeners for your podcast. Whether or not you have an opt-in list, do email people you know personally if you know they’re interested in your podcast topic. Email pioneers and influencers asking them for advice and to share some episodes with their network. Reach listeners on social media channelsAs tailored as emails can get, taking care of your social media can help get your podcast noticed on a larger scale, driving those much needed downloads and reviews! Each social media post should contain your unique insight into why people should listen to that episode. Consider your post a promo for your podcast episode, nothing more or less than that. Create a unique hashtag for your podcast and use it consistently. Also leverage the power of topic-relevant hashtags. Ask for reviews and downloads! As for graphics, try picking some memorable quotes from your episodes and turn them into social media designs. You could invest a little budget in promoting your new podcast episodes with social media ads in order to increase impressions and, ultimately, podcast sessions, downloads, and subscriptions. Another option is advertising in the https://overcast.fm/ads (Overcast app). Overcast ads help you grow your podcast’s audience by reaching passionate podcast listeners on their terms, natively, right in their podcast app. Your ads appear below the controls on the Now Playing screen and in the Add Podcast directory, reaching potential new listeners as they search for new podcasts. Be active where your audience isNow that you...