Podcast Search Engine Optimization
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There was a recent story published by Timber.fm\\u2019s Amanda Cupido about podcasting. Near the end of that piece, she interviews Gabe Bender, who is Google Podcast\\u2019s product lead. Bender hints to some big changes coming to Google Podcasts involving search and discovery.
He didn\\u2019t specifically say what is coming up, let\\u2019s take a look between the lines of what he said.
Google will make features that are basically the same to what they have with YouTube. This means podcasts are going to become extremely searchable when a Google Search user (your potential listener) types in their search terms. Like Google video search results or YouTube search results.
And, while you\'re using Google Podcasts to listen to your podcast, Google will be recommending more podcasts to you as you\\u2019re listening. It will be very much like the \\u2018next up\\u2019 areas you see on YouTube.
Because Google will start to show podcast results in search, this will impact all listeners that use Google for search. Not just listeners that use Google Podcasts to listen to their favorite podcasts.
I don\\u2019t doubt Google will start to incorporate autotranscriptions they are already doing behind the scenes, to include podcasts in search results. This autotranscription option is already available in the Chrome browser, when you change your accessibility options A popup screen shows the real time transcription of any audio played in your Chrome browser.
So Google will be taking search even deeper, based on what\\u2019s said IN your podcast, not just what\\u2019s written in your podcast descriptions, summaries and webpages.
The SEO concept of \\u201cpage rank\\u201d will likely be applied to podcasts. That means the more external sources that reference your podcast, like web page backlinks, videos and video interviews, other podcasts mentions and podcast interviews, blog mentions, blog interviews, guest blogging\\u2014the higher your podcast will appear in search results for the topic that is referenced. This is SEO 101 for Google.
There will be personalization, like YouTube.
First, search results and the \\u2018next up\\u2019 area in Google Podcasts will take into account anything Google knows about what you listen to.
Second, Google Podcasts will surround you with other people that listen to similar things so that it can suggest podcasts, or specific podcast episodes, to you that other people in your cluster listen to. Think community.
Podcast search engine optimization.
If all this happens as Bender seems to suggest it will, a new kind of expertise will become important. Podcast search engine optimization. Just as SEO consultants today help companies get their web pages to appear organically higher in Google results, that\\u2019s where we at Circle270Media Podcast Consultants will be continuing to help podcasters appear organically higher in Google\\u2019s podcast search results.
The methods will be similar: get on other podcasts shows and web pages to mention your show, and other references and links I mentioned earlier.
Include searchable terms. Not just in episode summaries, but in the words you say during your show. And probably WHERE you mention those searchable terms within your episode.
This could amount to a huge overall of what you do with each and every podcast episode. Or at least a refinement of what you do, if you are already implementing an SEO strategy to your podcast and podcast content.
Let\\u2019s talk about what podcasting can do for your business in the next 12-months. Whether you\\u2019re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at...'