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Developing a podcast brand may be the last thing you think about when putting together your podcast.  And this may be why most podcasters fail.

The term \\u201cbrand\\u201d refers to a business and marketing concept that helps people (your listeners) identify a particular company, product, or individual. Brands are intangible, which means you can\'t actually touch or see them. They help shape people\'s (your listeners) perceptions of companies, their products, or individuals.

Here\'s an easy way of wrapping your head around branding. 

What do people say your podcast is when you\'re not in the room?

Can a person (you) be a brand?

Anyone can quickly and easily be a brand. You don\'t need to be famous.

Branding is important because not only is it what makes a memorable impression on your listeners, but it allows your listeners to know what to expect from your podcast.

A strong brand will help your audience identify with your message and keep them coming back for more content. It also helps establish your topic as a credible source. The best podcasts have a distinct voice that is personable and authentic.  Which leads to a loyal following who will continue to listen even if they don\\u2019t have anything new to say.

The key strategies to build a strong brand are:

-Define it

-Match your podcast name to it

-Develop it

-Develop the look

-Get it out there

-Get it out there consistently

Define your podcast brand

To create your podcast brand effectively, you need to have a clear idea of the type of the brand you are wanting to create. You need to understand what your \\u2018brand\\u2019 is. Here are some questions that can help you.

• What is your podcast\\u2019s mission?
• What is your podcast\\u2019s vision?
• Who are you targeting as the key listeners to your show?
• Why should they listen?
• What can they expect when tuning into your show?

Match your podcast name to the brand

After defining your podcast brand, decide on a name for your show. But not just any name! You need to decide on a name that strengthens your brand, and leaves no doubt about your brand in the mind of your targeted listeners. Your podcast name needs to match your brand.

Your podcast name should be:

• unique
• catchy
• easy to remember
• consistent with the message on your podcast

Put the time in to find the right name.

Use Google searches. Brainstorm with your podcast partners, family and friends (you\\u2019d be amazed what will come out of a \\u201cbeerstorming or beanstorming session\\u201d). Keep the list, let it set for a day or two, and come back to it with fresh eyes and a clear mind. Let the process work, and you\\u2019ll have the perfect podcast name that is your brand identity!

Develop that podcast brand

Develop your own signature style for your podcast. There are countless things that work together to produce your podcast\\u2019s \\u201cunique voice\\u201d, including your:

• personality
• co-hosts
• guests
• interview style
• delivery and tone of voice
• \\u201caudio logo\\u201d or intro music
• expertise in your content area
• connection with your listeners
• unique angle on your content

Develop your podcast brand look

Use color and imagery to further develop and strengthen your podcast brand\\u2019s unique identity.

Your podcast\\u2019s thumbnail cover art is typically the first thing people see when it comes to your podcast. It\\u2019s got to be on your brand! Great podcast cover art gets listeners to engage with your podcast brand. 

Get your podcast brand out there

To strengthen your brand, you need to be out there. Be present with your podcast  This simply means finding other places for your podcast and...'