How To Repurpose Your Podcast Content
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Creating great content can take a ton of effort and time.
But what if your best content could work for you, again and again, without you having to create something new? Well, you can by repurposing your content
For Day 11 of my 31 Day Podcast Challenge, I am going to spotlight some creative ways to repurpose that podcast content.
What Is Repurposing Content?
Repurposing your podcast content is taking an episode that you\\u2019ve already written and re-packaging it so that it does double duty. This allows you to:
- Reach more potential listeners with your content marketing
- Get more organic search engine traffic
- Stop stressing over what to post in social media
If you\\u2019re currently not repurposing your content, you\\u2019re missing out on a massive opportunity.
The Goal of Repurposing Your Podcast Content
If you ask most people what their initial thoughts might be on repurposing content, they might answer
To drive more organic traffic to our site.
While this is technically true, more traffic shouldn\\u2019t be the ultimate goal. What you really want is more people coming to your website to do something\\u2026
Sign up for your newsletter, encourage listeners to submit ideas for upcoming podcasts, bonus material not in the podcast, or become a member for member-only content.
Traffic is simply a means to that end.
Here are some ways to repurpose your podcast content.
Use Snippets for Social Media Posts
A genius way to repurpose your content is by taking a tiny snippet or a small excerpt of your podcast and turning that into a social media post.
The idea here is to build your brand by adding value to your social media profiles.
But be sure to include an image wherever possible to make your posts stand out. Or there are apps that will convert the audio segment into a \\u201cvideo\\u201d.
Blogs
It seems like nowadays, everyone and their mother has a blog. So the real question is:
Why don\\u2019t you?
Use older podcast material to create blogs. Use transcripts of the podcast, revise and edit them into a blog for your website, as well as other blogging websites such as Medium or LinkedIn.
Blogs are good, too, because you can add links back to relevant podcasts you have already published.
eBook
Even though the word \\u201ceBook\\u201d has the word \\u201cBook\\u201d in it, don\\u2019t be intimidated. Most ebooks are glorified blog posts, with around 2,000\\u20133,000 words.
So with that in mind, you can always turn older podcast episode transcripts into an ebook. They sound super professional, make a great lead magnet, and won\\u2019t eat up too much of your time.
Physical Book
If you have a collection of old blog posts, why not create a physical book to sell or give away? Even if you\\u2019ve never thought of yourself as an author, there\\u2019s no reason why you can\\u2019t be. You can either collect, gather, and format the content yourself or hire a freelancer to go through your old content and do it for you. Then, you can use a service like Lulu, or similar alternatives, to turn your blog posts into a physical book.
Audio Book
If you don\\u2019t know where I am going with this by now, I lost you at eBooks. Yes, put all these blogs together and create an audio book. You can use quotes from podcasts, interviews from podcasts (get your guest permission to use actual audio), quotes from yourself from previous podcasts. Your content,'