How To Keep Your Podcast Topic Fresh

Published: July 21, 2020, 10 p.m.

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Fresh content is key in running a successful podcast. Your listeners want to hear more of you. 

Plus, new content helps attract new listeners who don\\u2019t yet know how great you are! Podcast block is real, and can plague even the most chatty podcasters.

This is day 21 of my 31 Day Podcast Challenge

When you\\u2019re stuck and can\\u2019t think of what to include in your next podcast, try one of these ideas.

Set Up Google Alerts

What is a Google Alert? Essentially it\\u2019s an email you will receive whenever something you\\u2019re interested in is being talked about online.

Once you\\u2019ve set up an alert, Google will monitor the web for new content related to that topic. Then they\\u2019ll create a digest of all the latest links mentioning it and email it to you so you can read more about that topic.

Here\\u2019s how to set one up:

First, head over to here: https://www.google.com/alerts

In the box at the top of the page, you\\u2019ll then enter the topic you want to follow

After you have chosen your topic, click the \\u201cShow Options\\u201d button for additional settings like how often you\\u2019ll get notifications, the types of websites you\\u2019ll see, your language, the region of the world you want alerts from, and how many results you\\u2019ll receive.

From there, just add an email address to send the alerts to. Then, click \\u201cCreate Alert\\u201d and the alerts will begin coming to your email automatically.

Ask Your Audience

What do your listeners want to hear from you? Ask them!

Use the platforms and methods where you engage the most with your listeners \\u2014 your website, email, LinkedIn, IG, FB, Twitter. 

Ask your listeners what\\u2019s on their mind. To ensure you\\u2019ll get helpful responses, keep your call for questions focused. Use easy tools like Google Surveys, SurveyMonkey, Doodle.  

You can use EasyPolls to quickly embed polls on your website. Or for a free stand-alone poll you can link to, Poll Junkie (Web) is one of the better poll apps for creating free polls without an account 

From there, you\\u2019re sure to get at least one \\u2014 but probably several \\u2014 excellent topics that will not only keep you talking, but will be meeting the needs of your audience.

Rework Old Content

Sometimes your best place to look for content ideas is your back catalog. 

Look back over old episodes you\\u2019ve recorded or old blog posts you\\u2019ve written. Have you learned anything new since you originally created the podcast or blog post? Or expand on the topic in a new episode.

Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It\'s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.

Email us at podcasts@circle270media.com to set up time to talk more...'