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Before we delve into the second part of my Guide to Promoting Your Podcast, if you haven\\u2019t listened to Part 1, click here to go back and listen to the episode.

In the first part, I touched upon some essential podcasting questions, which include tips and tricks about creating your own website and implementing the perfect marketing and social media strategy for your podcast.

In Part 2, I am focusing more specifically on DISTRIBUTION. How can you distribute your podcast to the right people?

Distributing Your Podcast via Podcatchers 

It goes without saying how fundamental good syndication is to a podcast\\u2019s success. The importance of good distribution is equally as important as creating excellent content. That is why it is imperative that podcasters distribute their content on various podcast aggregators. Also called podcatchers, these are simply apps that play podcasts.

The most well-known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. Beyond the iOS podcatcher, there are dozens of other apps that collect and play podcasts.

Some of the most popular podcatchers include Spotify, Podchaser, Overcast, Stitcher, iHeartRadio, Google Podcasts, Castbox, Deezer, and Podcast Addict. 

Along with distributing your content on as many podcatchers as possible, you should simultaneously be also working on creating a strong listener base. In fact, a loyal following of listeners, even before you launch your podcast, can greatly help you increase the popularity of your show by amplifying the reach of your podcast.

How? Well an audience can download and listen to podcast episodes, but they can also: 

• Share latest episodes with their friends and/or family
• Share your podcast on their own social media channels or via email and/or; 
• Rate and review your podcast on a variety of different podcatchers

But how do you create an audience? Well, one thing you can consider is creating an email list.

Sharing your Podcast to your Email Subscribers 

Email marketing has the best return on investment out of all the digital marketing channels

The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day. Average expected ROI is $42 for every $1 you spend on email marketing. ... The average open rate for a welcome email is 82%. According to Oberlo.com

It is a simple and intimate way to connect with your fans. An email list is also YOURS, unlike the audience that you create on social media channels like Instagram and/or Facebook. 

As mentioned in my previous episode, if you already have a website for your podcast, you can add an exit pop-up on your website that prompts individuals to sign-up to your newsletter.

And if you already have a podcast, you can collect the email addresses of your listeners on your website then send an email every time you publish a new episode.

Once people start signing up for your newsletter, you need to figure out your email flow and preferably set up automated email sequences. As part of marketing automation, email marketing automation is the practice of creating...'