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Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But how do you do that exactly?

If you plan on building an audience and getting recognized for your work, then you should definitely consider investing in a website.

Developing a Website for your Podcast

Why should you create a website for your podcast? 

First of all, it gives you the power to create your story. A website is created and designed by you, as is the copy that you can write about your podcast episode. A website gives you the freedom to do many things all at once. For example, an episode webpage can include: 

• an embedded player that features your podcast or episodes, allowing you to direct listeners to your own page while still having your hosting, play counts, and other analytics provided by your hosting platform,
• a transcript of the episode filled with SEO rich keywords that will help drive organic traffic to your website and/or
• links to other distribution platforms like Apple Podcasts if your listeners prefer accessing episodes on a different medium. 
• It also allows you to not only tell the story of who you are, but in certain specific situations, why they should be listening to your podcast. For example, if you have a podcast all about marketing, listeners would probably like to know what makes you an expert. 
• allows listeners to contact you via email or signup form for a newsletter, or cta piece. It is also ultimately better for promotion through your social media channels because it\\u2019s better to link to your website than an episode on Apple Podcasts.

Let\\u2019s quickly recap what are some of the elements that you can include on your website:

• Podcast embedded player
• Links the places where you can be found
• Bio 
• Personal proof, consisting of expertise and authority
• Episode notes
• Transcription
• Ratings and reviews 
• Thank you to your sponsors (plus links) 

Developing a Marketing Strategy

Before even dipping your toes into the social media world, it is smart to plan out a strategy that can be used to grow and promote your podcast. Yes, marketing can be fun but it also should have a very measurable impact on your overall goals and objectives. 

It is important to think about where your potential listeners spend time online and offline.

Social Media

Your first step is to figure out which sites would be most beneficial for you to use. There is a lot that needs to be done before you click the \\u201ctweet\\u201d or \\u201cpublish\\u201d button.

The idea is to create a solid plan before even starting to use social channels so that your social media efforts do not fall on a blind eye, or even worse, the wrong type of eyes. 

So which channels should you be most active on?

Choosing which channel you should focus your energy on depends entirely on your audience. Who are they? If your audience, for example, is mostly millennial females looking to learn about wellness, spirituality, and entrepreneurship, then Instagram would be a great fit. On the other hand, if you have a political podcast, then maybe Twitter would work better for you. 

After finalizing your target audience and the social media channel(s) that you\\u2019d like to focus on, the next step is to plan the specific type of content that you want to create for that specific channel (or channels).

Create Video Podcasts

Creators are launching new YouTube channels for their podcasts'