Build A Podcast Website For Growth
b'
You want people to share your content. So make it as easy as possible for them. The most logical starting point for this is your podcast\'s website.
This is day 24 of my 31 Day Podcast Challenge.
Many inexperienced podcasters share links to their new episodes from iTunes, Spotify or Soundcloud. But these aren\'t platforms you control.
Why direct traffic to someone else\'s site? You\'re missing out on a lot of opportunities for podcast listener engagement and growth.
Your podcast hosting provider will usually set you up with a basic website when you create an account with them.
These will lack the customization options you\\u2019re looking for.
The quicker you get your podcast its own website, the more control you will feel as your podcast grows.
Once you\'re ready to really put a plan together for a website, put the following things in place to make it easier for people to find, listen to, and share your podcast.
Website Menu Pages you need to include
About Page
This is traditionally the most viewed page on any website, so use it to your advantage. Focus on your listener with this page. List the benefits they\'ll get from listening to your podcast. Linking to a few of the best episodes you\'ve done so far is an effective use of this page.
Subscribe
People listen to podcasts in different ways and in different podcast players. Link to the key podcast directories where your podcast can be found and subscribed to. Make it clear that your show can be found \\u201canywhere podcasts are found.\\u201d
Podcast Episodes
Having a full list of episodes is a great way for people who\'ve just found you to look through your back catalog. Depending on which podcast hosting platform you use, it may be possible to set this up via your podcast player or an audio player plugin if your website is using Wordpress.
How To Contact You
Put all your contact details here. Make it easy for listeners to get in touch with you. It is amazing the number of my favorite podcasts, and their websites don\\u2019t have easily found contact information.
You can put a contact form, e-mail address, as well as any social media links. When you encourage listeners to get in touch with you, send them to this page. This makes it easier to listen to this call-to-action in your podcast, and easier for the listener to find.
Podcast Episode Posts
This is most crucial for setting yourself up when you start to have a larger and larger back catalog of episodes. Each podcast episode should have its own \\u2018blog\' post on your site.
When you publish a new episode, it\'s a link to this post you\'ll use to share with the world. Here is what you need to include:
Episode Title
Your podcast episode title will also be the blog post title on your website.
Podcast Audio Player
Visitors to your site should be able to play an episode from inside that episode\'s post, so be sure you embed your podcast player from your web hosting company or your podcast hosting platform. It\'s true that most people don\'t listen to podcasts from their desktop or laptop computer, but it still accounts for up to 10% or more of listenership, depending on your podcast\\u2019s genre.
Episode Show notes
Don\\u2019t skimp on including all lists, links, and anything else discussed in the podcast in that episode\'s show notes. You\'ll increase the chance of being discovered by potential listeners on Google if you have descriptive show notes of 500...'