Episode 6 - Online marketing tricks and tips with Tammy Martin
On this episode of Not Another! Real Estate Investing Podcast, your co-hosts, Brian Davis (of Offer Automation and Davis Real Estate, LLC) and Dan Riendeau, talk to online marketing superstar Tammy Martin, who runs the social media marketing company Martin Marketing. Tammy provides great tips for real estate investors, whether you’re just getting started on social media or have been marketing on Facebook for years. What you’ll learn from this episode: - Tammy Martin’s entrepreneurship and marketing journey – and why Martin Marketing became a Facebook- and Instagram-focused marketing agency (0:36) - How to effectively target your advertising on Facebook and make third-party data work for you (3:42) - How to use the data you already have to superpower your Facebook marketing (5:10) - The importance of storytelling and education in real estate investors’ content marketing – and how bad marketing is like an unexpected marriage proposal! (6:05) - Fresh content marketing ideas for real estate investors (8:03) - Why you should be asking your satisfied clients to leave a review on Facebook (9:43) - The kinds of content that perform best on Facebook – and a Facebook feature that will help your content succeed (10:05) - How to get your audience to share your posts and grow your “social proof” (12:04) - Why you might want to consider adding LinkedIn to your social media portfolio – and the helpful LinkedIn marketing feature that Tammy calls “underutilized” (13:28) - Pros and cons of marketing on Facebook vs. LinkedIn (16:24) - Why you can’t give up on a platform just because one ad isn’t effective (17:11) - How – and why – to make Instagram part of your social media presence (17:51) - An innovative social media marketing option to consider: YouTube (19:04) - First steps for real estate investors who are brand new to social media marketing (23:28) - Why Brian recommends Peter Thiel’s book Zero to One: Notes on Startups, or How to Build the Future (http://a.co/e0nXf6a) Catch up on previous episodes of Not Another! Real Estate Investing Podcast on YouTube (https://www.youtube.com/channel/UCDg952QTPbLEHRFwqGpkdHQ) or SoundCloud (https://soundcloud.com/brian-davis-741151344). We’re also on iTunes and Google Play. Got feedback for our podcast team? Want to learn more about social media marketing? Looking for a real estate partner in Connecticut? Just want to learn more about Brian Davis and Offer Automation? Get in touch with Brian by phone at (860) 919-6996 or by email at info@offerautomation.com, or find us online at http://www.OfferAutomation.com. You can also find Tammy Martin and Martin Marketing at http://www.MartinMarketing.ca.