The Eight Principles of Sustainable Fundraising: Larry Johnson
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If you learn these eight principles of sustainable fundraising, your nonprofit will grow to the next level and exceed your expectations.
Conversation Highlights
{00:33} Introduction to Larry Johnson {07:16} Principal #1 Donors are the drivers {12:11} Principle #2 Begin at the beginning, that is, create a message {19:55} Principle #3 Leadership Leads {26:22} Principle #4 Learn and plan {32:13} Principle #5 Train the trainer {36:32} Principle #6 Divide and grow {40:21} Principle #7 Renew and refresh {43:23} Principle #8 Invest, integrate, and evaluate
Remarkable Quotes
Larry: We train people on how to build a metaphorical pipeline that brings their donors closer to them emotionally. Larry: Your goal is to be in that navigation seat and then you can help that person navigate their philanthropy. Larry: It's not just a handout, they're investing in you. Larry: You need to create a message. Travis: You must be able to get recurring donors, the best time to do that is within 13 days of first contact.
Larry Johnson Bio
Larry Johnson, founded The Eight Principles\\u2122, believing in the simple, the practical, and the joyful. He is the author of the award-winning book, \\u201cThe Eight Principles of Sustainable Fundraising,\\u201d and has been named to the top 15 fundraising consultants in the US and Canada by the Wall Street Business Network. The Association of Fundraising Professionals named Larry, Outstanding Development Executive of 2010.
Larry\\u2019s thirty-year career spans both program development and capital fundraising. After serving with the nation\\u2019s leading consultancy, he served four institutions of higher learning as chief advancement officer. He has led successful capital funding efforts which were local, regional, and national in scope with objectives ranging from $650K to $200M.
He serves on both nonprofit and corporate boards including, the advisory council of The Carter Center and the Philanthropy of the 39th President of the United States. Larry has coached the staff and volunteers of hundreds of nonprofit organizations in the United States, Canada, and Great Britain.
Connect with Larry Johnson
https://www.linkedin.com/in/larryjohnsonmegrace/ https://theeightprinciples.com/
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