Interview with Paul Povolni; Grow Your Business With a Brand Mentor
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In this episode of Nonprofit Architect, Travis sits down with Paul Pavolni, a brand mentor who helps businesses establish their brand strategy, brand identity, and brand delivery. He shares his expertise to help businesses attract the audience they want to reach. He highlights that branding is important in a growing business.
Conversation Highlights
[01:01] Paul explains his job as a brand mentor.
[04:53] Your business name must make sense for what you are trying to do.
[06:10] What\\u2019s in a business\\u2019 name?
[08:50] Paul shares the story behind his name \\u201cVoppa\\u201d.
[10:44] Paul mentions his podcast Headsmack podcast: Ideas that work
[11:13] First point: Inconsistency affects your brand.
[17:30] Second point: Is your brand still relevant?
[18:03] Third point: Limitations can hold your company back.
[24:03] Paul shares his personal experience highlighting her wife\\u2019s support in his career.
[31:01] Don\\u2019t make confusion to your clients.
[37:01] Make the right branding for your business.
Remarkable Quotes:
[11:01] \\u201cThe solution to their problem is more complex than they thought.\\u201d
[12:53] \\u201cBecause of inconsistency, it\\u2019s hurting your brand.\\u201d
[31:00] \\u201cConfused people don\\u2019t buy. If you are confusing them they won\\u2019t buy.\\u201d
Paul Povolni is a Brand Strategist and Creative Director that helps his clients get clarity in their brand and then equips them to express it in a way that attracts their ideal clients and sets them apart from their competition.
Paul has also lead creative teams in producing award-winning work for over 20 years.
Paul is an international speaker on branding, creativity and mindset, speaking to corpo\\xadrations, keynoting conferences, and leading workshops. He also teaches Branding and Design as an adjunct professor at Belhaven University.
He was born in Europe, raised in Australia, and matured in America where he now runs Voppa Creative, a Brand Strategy and Design agency serving clients around the world.
Paul Povolni Brand Strategist/Creative Director
Voppa Creative paulpovolni.com
314.805.1629
www.facebook.com/voppa www.instagram.com/voppa www.twitter.com/voppa www.linkedin.com/n/voppa
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