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b'Susan McPherson believes that today it\'s a "must have" for companies to make difference. She founded McPherson Strategies in 2013 and has seen firsthand how businesses can be used as a force for good, working with companies like Intel, Tiffany + Co, and Kate Spade. On this episode, Susan talks how to build a business with social impact, how to get your company to pursue more social impact initiatives, the best techniques for cold calling and how to break through on Twitter. Fun fact: Susan was named one of Fortune\\u2019s Most Influential Women on Twitter, Elle Magazine\'s Top 25 Women on Twitter and Fast Company\'s 25 Smartest Women of Twitter.\\n\\nCongratulations to our No Limits Entrepreneur of the Week: Sarah Flint, Founder and CEO Sarah Flint \\nFind out more: https://www.sarahflint.com/\\n\\nWant to be a featured NLEOTW? Know someone who should? Send your nominations to NoLimitswithRJPodcast@Gmail.com\\n\\nDon\\u2019t forget to subscribe and leave us a review! It\\u2019s easy! Click here: http://bit.ly/2ks4f90\\n\\nABOUT REBECCA JARVIS: Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News.\\n\\nFollow Rebecca Jarvis:\\nwww.Instagram.com/RebeccaJarvis\\nwww.Twitter.com/RebeccaJarvis\\nwww.Facebook.com/RebeccaJarvis\\nhttps://www.linkedin.com/in/rebecca-jarvis-217ba052/\\nSnapchat: RebeccaJarvis\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'