35 Understand The Strategy Behind These 6 Types of Videos Wesley
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Not all video content has the same goals and purpose. In this episode we dive into the various types of content people create.
\\nAwareness videos for social media. If you are producing these videos the goal is weekly content.
\\nLead magnets. The goal with these is to drive online track by building email lists that you can sell too.
\\nOnline courses. With these you are helping people learn and solve their problems by producing a quality course that people will pay for.
\\nBrand Stories. With these you are telling your story, but also inviting people into a journey with you.
\\nFundraising stories/Client Testimonials. If you are a non-profit raising money you will need to tell stories of impact that move your audience. And if you are a business you will need client testimonials. These can be produced regularly for social media, but not necessarily.
\\nAd videos. With these you are paying to promote your product and move people to action.
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