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Understanding Generation Z
\\nBart leads Caylor solutions which focuses on helping higher ed institutions with recruiting and marketing.
\\nSince he primarily works to attract younger students who are 16-18, he understands what makes Gez Z tick.
\\nHere are some quick tips about Gen Z:
\\nIt\\u2019s important to think through the specific channel you are using and how that relates to your audience.
\\nFor example it still works well to use email and Facebook if trying to reach a kid\\u2019s parents.
\\nMeanwhile texting, instagram and snapchat are more likely to work for teens. They generally don\\u2019t check their email very frequently.
\\nThen if you are reaching out to baby boomers, a hard physical letter is most likely to get their attention.
\\nYou want to create content to be scannable, as most people won\\u2019t read a 3 page letter - be crisp and clean with your wording.
\\nIf you\'re just promoting your brand, you\'re just going to fade back into the noise.
\\nBut if you are helpful and provide answers to their questions, people really appreciate that and will start to trust you.
\\nTips for producing video content
\\nIf you are producing video content you may want use captions in your videos, and you definitely want to use good key words, hashtags, an engaging title, and description to add to your SEO on google.
\\nTips for virtual creative teams
\\nCaylor Solutions can be found at www.caylor-solutions.com. They are a team of 40 virtual contractors who can be assembled into the perfect team to help you with your marketing solutions.
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