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\\u201cThe new norm is that we are in an unprecedented time and we need to create a communications plan that responds to the crisis that we are in. We are all having to go into crisis communications mode.
\\nHit pause on your brand comms and start thinking of a new communication strategy that will take us through the near term.\\u201d
\\nWith the coronavirus outbreak all of us are having to think through how we communicate internally and externally and Kathleen one of the co-founders from Mighty Ally brings us some great tips on how to do that.
\\nFirst we need to make sure that we are communicating clearly and frequently. You almost have to over communicate internally so that we are all on the same page. Get your team aligned or else you won\\u2019t be able to respond to anything.
\\nAfter that go externally and get as close as you can to your customers or clients. Do empathy mapping. Figure out what they need and how you can help.
\\nWith regards to your communications no one expects polish with regards to production values, but your message should be thought through an on point.
\\nDuring this time we need to be telling stories to help reassure people by creating a sense of connection and motivation.
\\nTimes of constraint and challenge can actually motivate people to come up with creative innovations and solutions. During this time we need to make the most of what we have.
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