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Angie Schultz is a StoryBrand certified copywriter.  Having previously worked together, Wesley and Angie have realized the importance of having a clear strategy in place in order for the media you produce to actually have an impact.

Just having good video or media content doesn\\u2019t necessarily translate to sales.

Video just for video sake isn\\u2019t good enough, it needs to be part of a larger sales funnel.

Bottom line is if it doesn\\u2019t convert into new donors or new sales, you may need to work on your media strategy more.

It\\u2019s really natural for organizations to talk about themselves about all the great things they do, and it seems that people are naturally going to follow you into that journey.  But really, our brains aren\\u2019t going to take the time to  process a message unless we realize how it adds value to our lives.

Good media needs to be entertaining or it needs to solve a problem.

You need to be able to paint a picture of what success looks like if you want people to partner with you.

Companies spend a lot of money on marketing, but a lack of strategy can make that a waste of money.

The StoryBrand Grunt test is : In 5 seconds, visitors to your website should be able to answer these 3 questions :

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1. What do you offer?
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2. How does it add value to my life?
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3. How do I get it?
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Pose the video title as a question so customers purchase based on what they\\u2019re feeling internally.

ie. I mow my lawn because I want to impress my neighbor.

It\\u2019s tough internally to see areas of improvement on your content because you\\u2019re so close and connected to it.  Sometimes it\\u2019s good to get a fresh set of eyes on your website or work and give you an evaluation.

Basic sales funnel - capture an email through a lead magnet then follow up with intentional sales campaign until they\\u2019re ready to take action

Be aware of baby boomers and generation X,Y,Z - you may have to cater your marketing differently for each generation. Ex baby boomers may not feel as comfortable putting their credit card into online as a millennial would.

You can reach Angie Schultz at www.angieschultz.com.