2021 Conundrum #1
Ryan and Nick discuss the changes in approach for salespeople in 2021.
Email Marketing, Content Marketing, Social Media Marketing and being an ambassador.
Also, the three step process is introduced: Praise Competitors, Acknowledge Limitations, and Value Parity/Value Wedge.
Telling stories with contrast, not always agreeing, and Talk/Listening topics hit.
Speaking to the Journey and not the process and even some Sales Manager tips to include Inspecting and involving to ascend the sales team and evolve.