The promotion of non-alcohol products by beer companies
On pitch alcohol advertising during sports matches has been banned in Ireland since 2018. \n\nHowever, eagle eyed viewers of Ireland\u2019s recent 6 Nations win over France will have noticed the logo of Guinness Zero Zero (0.0) on the field of play. \n\nSo, is the use of non-alcoholic beer advertising offering an alternative to alcohol? Or is it merely alcohol marketing by the backdoor? \n\nJoining Shane this morning was Sheila Gilheany CEO of Alcohol Action Ireland.