Magic Memories' John Wikstrom and Jason Todd on China market entry
b'"It\\u2019s not necessarily about providing the lowest priced product that will make you a success in China... it\\u2019s about being able to add value and continue to create value."\\n\\nMagic Memories started as fast photo service for tourists on the Queenstown gondola more than 20 years ago. It is now a global business with Magic Memories teams operating at more than 200 tourist attractions around the world, including Sea World, Movie World, Madame Tussaud\'s and Legoland.\\n\\nIn this podcast, John Wikstrom, Executive Director and Founder of Magic Memories, and Jason Todd, Magic Memories Head of Business Development for Asia talk about their decision to enter the China market during this challenging time. The discussion ranges from why they decided to enter the China market, how they \\u2018dial up\\u2019 or \\u2018dial down\\u2019 down the company\\u2019s New Zealand roots, the impact of Covid on the company\\u2019s value proposition, and the challenges and opportunities going forward.'