Maybe slower is better when it comes to cycling clothing?
Apparel \u2014 apparel in general, not just cycling-specific stuff \u2014 is predominantly manufactured in bulk, with orders placed through contract factories well before anything will actually be offered for sale. It\u2019s done this way because it\u2019s cheap, but it also carries a lot of downsides, like the uncertainty of forecasting, long lead times, and literal mountains of waste. Maybe there\u2019s a better way?\nUS-based brand Kitsbow certainly thinks so, and while their sewn-on-demand business model has hurdles of its own, there certainly seems to be an awful lot of upsides.