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Neil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.  

The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.  

Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/  
\\nRead more about Paul's book at http://purposeupgrade.com  
\\nJoin Paul's marketing sustainability network at http://marketingkind.org  

For more content like this, visit http://neilwilkins.online