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\\u201cIf you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn\\u2019t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, engagement and successful outcomes than ever before, but risk being out of touch at the same time.\\u201d  \\u201cLet\\u2019s identify key macro trends that will directly influence your marketing choices and priorities next year and help you remove the blinkers that your competitors may still be wearing. Next year is not going to be \\u2018business as usual\\u2019.\\u201d  

Key Macro Trends  
\\nPolitical - international conflict, tensions, import/export tariffs  
\\nEconomic - austerity and recession, cost of living, consumer confidence
\\nSocial - diversity, micro-influencers, hybrid working, consumer buying patterns
\\nTechnological - metaverse, big data, 5G internet of things (IoT), voice search
\\nLegal - greenwashing, 1st party cookies, freedom of speech
\\nEnvironmental - carbon literacy, stakeholder expectations

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