Linkedin Marketing Update 2024

Published: May 29, 2024, 10:32 a.m.

Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events

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The State of LinkedIn Marketing in 2024

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Over 1 billion members worldwide

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55 million registered companies

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93% of B2B marketers use LinkedIn for content marketing

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Buyers on LinkedIn have 2x the buying power of the average web audience

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LinkedIn's Newest Features for Marketers

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LinkedIn Creator Mode

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Collaborative Articles

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Verification badges

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Swipe-up links in LinkedIn Stories

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#Hiring and #OpenToWork profile frames

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Hashtags indexed in comments

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More content like this at Neil Wilkins Online http://neilwilkins.online

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*note that Linkedin has removed the option to toggle the Creator Mode on/off and now it's about publishing exceptional content to 'qualify' for content mode features if this setting wasn't already enabled in your account