Headlines and Subject Lines
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Headlines and Subject Lines
\\n\\u201cWe all need to attract our audience into our content. We might call this session \'hooky headlines\' as we attempt to cut through the noise and entice our audience into our messages and stories.\\u201d
\\nExamples of Headlines
\\nEmail subject line
\\nAdvertising strap-lines
\\nBrand statements
\\nBlog titles
\\nSocial memes
\\net al
The Purpose of a Headline
\\nTo encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click through, read further\\u2026
\\nThe Power of a Headline
\\nEffective headlines must appeal to the head, the heart and the search engine
\\nSatori Method of Headline Building
\\nStep 1 - Identify the Pain, the Outcome, the Solution
\\nStep 2 - Copy what others are doing for your persona
\\nStep 3 - Call out your persona \\u201cTop Content Tips for Busy Marketers\\u201d
\\nStep 4 - Use odd numbers \\u201c73% more\\u2026.\\u201d
\\nStep 5 - Promote Time, Money or Effort saving
\\nStep 6 - Key words, \\u201cTips, Tricks, Secret, Insider\\u2026\\u201d
\\nStep 7 - Power words, \\u201cFree, Hurry, Effortless, Latest\\u2026\\u201d
\\nSecret Headline Tip
\\n\\u201cIncluding a single hyphen or colon in the headline increases click-through rate by 9%\\u201d Content Marketing Institute
\\nWhat Do The Headline Pros Say?
\\nhttp://wix.com/blog
\\n\\tBenefit from a title generator
\\n\\tKnow your target audience
\\n\\tBe informative
\\n\\tKeep it simple
\\n\\tImplement keywords
\\n\\tAdd interesting adjectives
\\n\\tUse the active voice
\\n\\tMake a specific promise
\\n\\tProvide accuracy
\\n\\tAlign it with your content
\\n\\tInspire curiosity
\\n\\tIncorporate numbers
\\n\\tCreate urgency
\\n\\tWrite diverse variations
\\n\\tTest it out
\\nWhat Do The Headline Pros Say?
\\nhttps://blog.hubspot.com/marketing/headline-writing-tips
\\nInclude Numbers
\\n\\u201cSocial Media Marketing Mistakes\\u201d becomes \\u201c9 Social Media Marketing Mistakes\\u201d
\\nAdd an Adjective
\\n\\u201cFormulae to Write a Catchy Headline\\u201d becomes \\u201cSimple Formulae to Write a Catchy Headline\\u201d
\\nCall to Action
\\n\\u201cFormulae to Write a Catchy Headline\\u201d becomes \\u201cTry This Formula to Quickly Write a Catchy Headline\\u201d
\\nWhat Do The Headline Pros Say?
\\nhttps://mailchimp.com/en-gb/help/best-practices-for-email-subject-lines/
\\nBe Descriptive not trendy and include a Call to Action
\\nKeep it Short and no more than 9 words or 60 characters
\\nLimit Punctuation to no more than 3 marks per headline to avoid spam filters
\\nA/B Test your headlines
\\nEmojis or Not?
\\n\\u201cUse no more than 1 emoji at a time\\u201d
\\nhttp://mailchimp.com
\\nTop Headline Tip
\\nhttp://sproutsocial.com
\\n\\u201cAnswer the question of \\u201cWhy bother?\\u201d or \\u201cSo what?\\u201d with a compelling title that stops readers in their tracks. Remember: your audience\'s time is valuable. Your headlines should promise a payoff in exchange for their click or tap-through.\\u201d
\\nFor more content like this, visit Neil Wilkins Online
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