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GA4 Marketing Masterclass\\n\\nHere are some of the reasons why you should be interested in GA4 as a marketer:\\n\\nGA4 is more privacy-focused. GA4 is designed to be more privacy-focused than Universal Analytics, and it uses machine learning to fill in the gaps in data that is not available due to privacy restrictions. This means that you can still get valuable insights from your data, even if you are unable to collect all of the data that you would like.\\n\\nGA4 is more cross-platform. GA4 is more cross-platform than Universal Analytics, and it can collect data from a variety of sources, including websites, apps, and even offline transactions. This means that you can get a more complete picture of your customers' behavior, regardless of how they interact with your brand.\\n\\nGA4 is more predictive. GA4 is more predictive than Universal Analytics, and it can use machine learning to predict future behavior. This means that you can use GA4 to identify trends and opportunities that you may not have been able to see before.\\nOverall, GA4 is a powerful tool that can help you improve your marketing campaigns. If you are interested in the future of marketing, then you should be interested in GA4.

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