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There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance.

Here\'s what Neil Wilkins discusses in this episode:
\\nMoving from third party to first data by 2023
\\nThe onus on quality and compliance
\\nKnowing what you can and cannot do with the data
\\nWhat to collect and how best to store it
\\nData for preparing marketing strategy and plans for the coming years

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