b"
One of the toughest things in marketing is to create a real Unique Sales Proposition (USP) that's accurate, engaging, energising and true.
\\nOften we compromise, say things that push the truth and mostly include things that can be easily replicated. Not exactly a USP.
\\nIn this recording of a workshop, Neil Wilkins explores the building blocks and considerations behind creating a USP for your business and perhaps even for your personal brand.
\\n