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Crafting Post-Purchase Experiences, with Tobi Chapman
\\nFounder of Everboost, Tobi Chapman, joins Neil Wilkins to talk customer retention and the importance of crafting post-purchase experiences.
\\nNeil and Tobi discuss how you approach the challenge of keeping content fresh and engaging, especially when sending out frequent email or SMS campaigns to customers.
\\nThey share how you can achieve genuine personalisation in marketing campaigns and where AI fits in an integrated tech stack with data collection and analysis at the core.
\\nTobi shares his recommended tools and platforms for brands looking to improve their retention and the role that storytelling plays in retention marketing for DTC brands, especially in the skincare and supplement sectors, in which he specialises.
\\nTobi also shares his top three pieces of customer retention advice:
\\nVisit Everboost http://everboost.co.uk
\\nConnect with Tobi https://www.linkedin.com/in/tobichapman/
\\nFor more content like this, visit Neil Wilkins Online http://neilwilkins.online
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