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Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.  

Key Moments: 

08:00 CSR is boring, use brand voice not PR voice
\\n14:30 What is your right to exist?
\\n20:10 Nobody is listening so we need to anchor in what they are interested in
\\n20:25 Emotions drive change
\\n24:23 Don\'t put sustainability first otherwise your product is probably a bit rubbish
\\n34:20 It\'s your role to be ahead of your consumers
\\n35:10 If you don\'t ship them a solution, you\'ve given them a problem
\\n36:45 Most company values aren\'t values, they\'re performance metrics
\\n40:10 Create value for your client and your client\'s clients
\\n51:20 Make a new positive contribution for society and nature and measure it  

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