The Difference Between Influence and Manipulation
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What is the difference between influence and manipulation? Many people define them the same way\\u2014but that\\u2019s a mistake. They are fundamentally different. Bog Burg explains why in this episode of Negotiations Ninja. Bob Burg got his start as a radio broadcaster, had a stint on tv, and then dove into sales. He is the co-author of The Go-Giver series, written with John David Mann. They wrote the books in story-form to convey the idea of giving versus getting in sales. But they also talk about the difference between influence and manipulation. Listen to learn more!
Outline of This Episode
- [2:18] The difference between influence and manipulation
- [6:18] Learn how to master your emotions
- [11:55] How to practice emotional management
- [15:11] The importance of having a mentor
- [16:54] See things from the other person\\u2019s perspective
- [22:23] The most influential thing you can do
- [24:17] Above all\\u2014communicate with empathy\\xa0
Resources & People Mentioned
- The Art of Talking So That People Will Listen
- The Go-Giver
- Go-Givers Sell More
- The Go-Giver Leader
- The Go-Giver Influencer
Connect with Bob Burg
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